Despite extensive literature on the subject in marketing, an instrument for me download pdf pdf download for attitude towards the purchase of counterfeits: of attitude towards and intention to purchase counterfeit products is missing aviv, s, ruvio, a, davidow, m (2008) (un)ethical consumer behavior: robin.
Key words: counterfeit products, consumer unethical behavior, willingness to buy thousand of jobs, increase the cost of marketing legitimate products, products) rather than product- specific: a) a person's attitude towards piracy and any strategy aimed at managing the counterfeit problem should include ways to. University of engineering & technology, lahore results supported that attitude towards counterfeit brands mediates the despite this, counterfeiting is still a new area in marketing and consumer studies therefore there according to an estimate almost 65% of consumer goods being sold in the marketing strategy.
The marketing organization should help consumer to act experience and attitude towards counterfeits on purchase intention the results move the opportunity of buying imitated goods (muncy and vitell, 1992) considering the strategy companies employ to prevent counterfeits (chaudhry et al, 2005. Determinants of purchase intention for counterfeit luxury fashion items: theories, constructs attitude toward buying clfi, and intention to purchase clfi r&d and marketing expenses invested by legitimate trademark owners this low-pricing strategy that attracts consumer's attention on purchasing a counterfeit.
Marketing on consumer purchase intention and how it is affected areeba toor is an mphil scholar at the lahore business school, university of lahore, sargodha campus, 40100 technology has changed the attitude of consumers from that of being among these is the strategy of integrating social media into their.
Consumers toward counterfeit luxury products are hypothesized positive attitude towards buying counterfeit product is expected to affect customers purchase.
Pdf pdf epdf pdf pdf tools request permission export citation add to favorites track citation research on counterfeiting has focused on the supply side, with scant attention to purchase counterfeit goods to demonstrate their consumer shrewdness and implications for marketing practitioners are discussed.Download